sales

Edan Gelt Presents Free and the Law of Reciprocity

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In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services.  By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget.  But how does it work and why? Free and the Law … Read more

Edan Gelt Presents The Power of “Free” in Marketing

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In terms of reaching your target market, free giveaways or free samples are more successful in earning a response from your audience. Free samples are surprisingly more cost effective than traditional marketing. The power of free samples in marketing is exponential.  Using “free” as a strategy allows businesses to reach potential customers that may have … Read more