During these uncertain times of the COVID-19 pandemic, many brands are choosing to diversify their social media platform use to achieve a broader reach. Communications Strategist, Edan Gelt discusses the tactic for her social media trends blog series!
Online orders, curbside pickup and contactless deliveries have become the norm for many brands during the COVID-19 pandemic. Some industries would have been completely wiped out and out of operation if not for these options.
But what is a startup to do if the pandemic happens to have collided with their launch?
Going digital with online orders and social media advertising has become the required response. But how brands approach this digitization can make all the difference — especially when it comes to increasing sales.
According to Communications Strategist, Edan Gelt, brands need to diversify their reach by using more social media platforms. Normally, the social media expert would suggest that brands tighten their tribe by gravitating to platforms their typical audience uses. Now, in wake of the changes brought on by the pandemic, she’s changing her tune (at least, temporarily).
Still, not every platform will work for every audience. So choose wisely! To help in your selection, here are some interesting stats regarding user count and usage time on today’s top social media platforms:
Daily Active Users: 1.4 billion
Average Usage Time: 58 minutes
- Tiktok
Daily Active Users: 720 million
Average Usage Time: 52 minutes
Daily Active Users: 500 million
Average Usage Time: 53 minutes
- Snapchat
Daily Active Users: 178 million
Average Usage Time: 49.5 minutes
Daily Active Users: 100 million
Average Usage Time: 1 minute
Daily Active Users: 6 million
Average Usage Time: 14.2 minutes