In a bizarre turn of events, President Donald J. Trump has threatened to shut down social media platforms after his recent Tweet was fact-checked by Twitter. Communications Strategist, Edan Gelt, asks: will he really do it? This week, we’re taking a break from our series on social media trends to bring you an interesting social … Read more
In a time of social distancing, people are turning to social media to stay connected. As a result, COVID-19 is inspiring the social media trends that will set the pace for the remainder of 2020. Our kitchens have become offices while we work from home. Our living rooms have become schools while distance learning has … Read more
From start-ups to multi-million dollar corporations, companies of all sizes are joining forces with social media personalities. Influencers with millions of followers may seem like the best candidates for the partnership. But Social Media Strategist, Edan Gelt says connecting with nano-influencers can be much more valuable. More and more, small businesses and major brands are … Read more
Naturally, brands aim to reach as many customers as possible. But it’s wishful thinking that leads brands to believe that every internet user is interested in their products. That’s why in 2020, Communications Strategist, Edan Gelt recommends that there’s strength in building small communities on social media. Who Is Your Audience? (And Who Isn’t?) It’s … Read more